分类:广告业

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12月20日,备受瞩目的乐视年末完美收官“Open Eco”新品发布会在京隆重召开,业界社会各界权威专家、投资者、內容合作方、广告商、新闻媒体及其粉丝等上千人参加亲眼目睹本次新品发布会。

AdTime海信苏宁营销案例斩获“大数据营销类银奖”【欧冠投注平台】

11月17日,由互联网研究会网络营销工作中联合会举办的“悼念我国网络营销20年高峰会暨第八届金网奖颁奖盛典星光盛典”北京盛大举行。

2019釜山国际广告节将于8月举行-欧冠投注官网

2019釜山国际广告节(AD STARS)将于2019年8月22至8月24日(周四-周六)在釜山展览中心(BEXCO)举行。

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【中国商务服务网】倍受关注的黄光裕事件今天将在北京市第二中级法院公开审理。

欧冠投注平台|comScore Becomes the First Company to Receive ABC Certificat

LONDON, UK, 5th July, 2017 – comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE). This certification expands on the solution’s existing ABC-accredited offerings for vCE Viewability for Display and vCE Content Verification, continuing its status as a certified solution for the digital ad market in the UK.vCE video viewability measures the opportunity to be seen, including the removal of sophisticated invalid traffic (IVT), for video advertising impressions. Video viewability is part of comScore’s holistic ad and audience delivery validation solution vCE, which provides an unduplicated accounting of impressions delivered on display, video and mobile devices across a variety of key dimensions including target audience (demographics), viewability, general and sophisticated IVT, brand safety, geography and engagement.“We are delighted to issue the first ABC video viewability certificate to comScore, demonstrating that its vCE video viewability measurement solution has met JICWEBS industry agreed standards,” said Simon Redlich, Chief Executive at ABC. “The latest IAB UK research shows that video is the fastest growing advertising format. By extending our Viewability programme to include video testing, ABC is delivering the media industry’s stamp of trust in this important area.”Based on JICWEBS industry-agreed Viewability Principles, ABC video viewability certification provides the industry with transparency and greater confidence to better compare viewability capabilities, ensuring agencies and advertisers can make informed purchasing decisions. comScore was one of the first companies to receive Content Verification certification in 2012 and was also granted certification for their continued commitment to delivering desktop display viewability measurement in vCE earlier this year.“Video is an integral piece of advertising budgets today, and it’s essential that advertisers and their agencies better understand their video ad performance and whether that ad had the opportunity to be seen,” said Martin Bromfield, comScore, VP Advertising EMEA, “We are pleased to receive the first vCE video viewability certification from ABC, as it underscores our commitment to delivering a solution that aligns not just with our clients’ needs but with the rigorous standards set forth by industry bodies.”View comScore’s Third Party Accreditation, Certification and Review page to learn more about these accreditations: http://www.comscore.com/About-comScore/Third-Party-Review.To view comScore’s ABC certificate for vCE video viewability, please visit:https://www.abc.org.uk/Certificates/48877701.

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